LANE

v.

MRA HOLDINGS, LLC

This cause comes before the Court on Defendants, MRA Holding, LLC d/b/a MRA Video’s (“MRA”) and Ventura Distribution, Inc.’s (“Ventura”), Motion for Final Summary Judgment (Doc. No. 48), filed on July⁸, 2002, to which the Plaintiff, Veronica Lane (“Lane”) responded to (Doc. No. 61) on July²⁹, 2002; Defendant, Point.360 d/b/a Woodholly Productions, Inc.’s (“Woodholly”), Dispositive Motion for Final Summary Judgment (Doc. No. 54), filed on July¹⁷, 2002, to which Lane responded to (Doc. No. 60) on July²⁹, 2002; Defendant, Mantra Films, Inc.’s (“Mantra Films”), Dispositive Motion for Final Summary Judgment (Doc. No. 72), filed on August¹², 2002, to which Lane responded to (Doc. No. 77) on August 19, 2002; Defendant, AMX Productions, LLC’s (“AMX”), Motion for Partial Summary Judgment as to Count VII of the Amended Complaint (Doc. No. 90), filed on September³⁰, 2002, to which Lane responded to (Doc. No. 93) on October², 2002; and Lane’s Motion for Partial Summary Judgment on the Issue of Capacity to Consent and Supporting Memorandum of Law (Doc No. 62), filed on July²⁹, 2002, to which MRA, Ventura, Woodholly, and Mantra responded to (Doc. No. 76) on August¹⁵, 2002. Lane’s eight count Amended Complaint alleges unauthorized publication in violation of Fla. Stat. § 540.08 against MRA (Count I); Mantra (Count IV); Ventura (Count V); Woodholly (Count VI); and AMX (Count VII), common law invasion of privacy for commercial misappropriation of likeness against MRA (Count II), false light invasion of privacy against MRA (Count III), and common law fraud against AMX (Count VIII). Having reviewed the motions and memoranda, this Court GRANTS the Defendants’ Motions for Summary Judgment as to Counts I through VII of the Complaint, and DENIES Lane’s Motion for Summary Judgment on the Issue of Capacity to Consent. Accordingly, only the fraud Count (Count VIII) asserted against Defendant, AMX, remains.

II. BACKGROUND FACTS

Plaintiff, Veronica Lane, is a resident of Orange County, Florida, and at all times

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herein, was under the age of eighteen years.

1

Defendant, MRA, edits and assembles video footage depicting young women exposing themselves on beaches, along streets, in bars, and in other public places.

2

Defendant, Ventura, has a distribution agreement with MRA, allowing Ventura to purchase and sell its videos

3

Defendant, Woodholly, provides MRA with equipment and personnel to digitize videotapes and to edit digitized images that appear in MRA’s videos.

4

Defendant, Mantra, markets MRA video products, and produces the advertising for MRA’s products.

5

Defendant, AMX films or acquires the film used by MRA in its video products.

6

On or about September 3rd, 4th, or 5th, of 1999, the Plaintiff, Veronica Lane, operated an automobile in Panama City Beach, Florida.

7

While Lane operated her automobile, she and a female passenger (Lane’s companion) who was sitting in the front passenger seat of Lane’s car, were approached by individuals who were in possession of a video camera.

8

The individuals requested that Lane, along with her companion, expose themselves before the video camera in exchange for beaded necklaces.

9

Lane and her companion agreed.

10

Before any of the individuals began removing their clothes, Lane’s companion indicated her familiarity with bartering nude video opportunities for beads, by stating that two years ago she had been photographed at Mardi Gras, and that her photograph had been published in

Maxim,

a popular men’s magazine that features photographs of women.

11

Lane’s companion then lifted up her shirt, exposing her breasts to the video camera.

Shortly after this interaction, a police officer from off camera stated through a bullhorn: “Close the hatch and get your legs inside.” Lane and her companion were initially startled, but quickly resumed their dealings with the cameraman.

Lane then stated “Hi Baby!”

12

She continued, “Hi Baby! I don’t need no beads, I got plenty of ’em, well maybe.” She then removed her shoulder belt and stated, “I want some I want ... I want [beads].” Lane subsequently pulled down her tube top to reveal her breasts in return for the beads she requested.

When Lane finished exposing her breasts, the cameraman urged her and her companion to reveal their vaginas, giving him what was referred to as a “bush shot.”

13

In response, both Lane and her companion stated that they did not have any “bush,” implying that they shaved their vaginas. Nevertheless, Lane and her

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companion both began to unzip their pants, and Lane’s companion exposed a portion of her vagina, after Lane assisted her by removing a belt that was obstructing the cameraman’s view.

14

Once Lane’s companion finished revealing herself, Lane zipped up her pants without exposing any portion of her vagina, stating “[h]e wants us to go.”

15

She then put her car in gear, and drove off.

16

After this incident, the Defendants acquired, edited, assembled, produced, and distributed clips of Lane exposing her breasts in

Girls Gone

Wild,

17

a video that depicts a variety of young women exposing their buttocks and genitals in public places.

18

In addition, Mantra Films marketed

Girls Gone Wild

through paid television commercials containing two and three second censored clips of Lane exposing her breasts.

19

The video that Lane appeared in was marketed with another

Girls Gone Wild

video captioned

Sexy Sorority Sweet

hearts.

20

Sexy Sorority Sweethearts

contains much more explicit sexual material than the

Girls Gone Wild

video in which Lane appeared, including cunnilingus.

21

The

Girls Gone Wild

commercials and video containing Lane’s image surprised Lane because she was under the impression that the cameraman who approached her was intending to make a film for his own personal use.

22

In fact, according to Lane, the cameraman represented to her that he would not show the video to anyone who was not present at that time.

23

Lane further contends that the cameraman did not disclose that he intended to use the film for a commercial purpose, that the film would be transferred or sold to a third party for use in a commercial product, or that her image and likeness would be used in a video containing depictions of women exposing their breast, buttocks, genital areas, and engaging in topless or other erotic dancing in public.

24

According to Lane, she acted in reliance on these representations made to her, and had she known that the video in question was to become part of

Girls Gone Wild,

she would not have acted as she did.

25

On account of the

Girls Gone Wild

advertisements and video, Lane filed a Complaint against MRA in Florida state court on or about November¹, 2001.

26

Based on diversity of citizenship, MRA removed the lawsuit to the United States District Court for the Middle District of Florida.

27

Following the removal, Lane filed a motion to amend her Complaint to add four additional Defendants involved in the production

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and distribution of

Girls Gone Wild.

28

This Court granted that motion on May¹⁶, 2002

29

, and on the same day Lane filed an Amended Complaint.

30

The first three counts of Lane’s Amended Complaint state claims against MRA for unauthorized publication in violation of Fla. Stat. § 540.08 (Count I), common law invasion of privacy for commercial misappropriation of likeness (Count II), and false light invasion of privacy (Count III).

31

Counts IV, V, and VI assert claims for unauthorized publication in violation of Fla. Stat. § 540.08 against Mantra (Count IV), Ventura Distribution (Count V), Woo-dholly Productions (Count VI), and AMX (Count VII).

32

Count VIII of Lane’s Amended Complaint alleges that AMX and/or its agents committed fraud by representing that they were intending to film young ladies for their own personal use and that no one other than those present at the time of the filming would see any videotape made of the Plaintiff.

33

All five of the Defendants have moved for summary judgment on the claims asserted under Fla. Stat. § 540.08.

34

Likewise, MRA has moved for summary judgment on the claims of common law invasion of privacy for commercial misappropriation of likeness and false light invasion of privacy

35

Finally, Lane has moved for summary judgment on the issue of whether or not she had the capacity to consent to the recording and wide spread distribution of her image.

36

The issue of whether the facts supporting the fraud Count against AMX (Count VIII) present a genuine issue of material fact is currently not before this Court.

III. STANDARD OF REVIEW

Summary judgment is proper “if the pleadings, depositions, answers to interrogatories, and admissions on file, together with affidavits, if any, show that there is no genuine issue as to any material fact and that the moving party is entitled to judgment as a matter of law.” Fed.R.Civ.P. 56(c). A dispute is genuine if the evidence is such that a reasonable jury could return a verdict for the nonmoving party.

See Anderson v. Liberty Lobby, Inc.,

477 U.S. 242, 248, 106 S.Ct. 2505, 91 L.Ed.2d 202 (1986). A fact is material if it is one that might affect the outcome of the case.

See id.

The party seeking summary judgment bears the initial burden of informing the court of the basis for its motion and identifying those materials that demonstrate the absence of a genuine issue of material fact.

See Celotex Corp. v. Catrett,

477 U.S. 317, 323, 106 S.Ct. 2548, 91 L.Ed.2d 265 (1986). Once the movant satisfies this requirement, the burden shifts to the non-moving party to “come forward with specific facts showing that there is a genuine issue for trial.”

Matsushita Elec. Indus. Co. v. Zenith Radio Corp.,

475 U.S. 574, 584, 106 S.Ct. 1348, 89 L.Ed.2d 538 (1986). To meet this burden, the non-moving party “may not rest upon

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the mere allegations or denials of the adverse party’s pleadings.” Fed.R.Civ.P. 56(e). Nor may the non-moving party rely on a mere scintilla of evidence supporting their position.

See Walker v. Darby,

911 F. 2d 1573, 1577 (11th Cir.1990). Rather, for a court to find a genuine issue for trial, the non-moving party must establish, through the record presented to the court, that it is capable of providing evidence sufficient for a reasonable jury to return a verdict in its favor. See Cohen v. United Am. Bank,

83 F. 3d 1347, 1349 (11th Cir.1996). When a court considers whether or not to enter summary judgment, it views all of the evidence, and all inferences drawn therefrom, in the light most favorable to the non-moving party.

See Hairston v. Gainesville Sun Publ&#x²⁷;g Co.,

IV. LEGAL ANALYSIS

A. UNAUTHORIZED PUBLICATION OF NAME OR LIKENESS IN VIOLATION OF FLA. STAT. § 540.08

1. GENERALLY

In Counts One, Four, Five, Six, and Seven of the Amended Complaint, Lane alleges claims against MRA, Ventura, Woodholly, Mantra Films, and AMX for violating Fla. Stat. § 540.08.

See generally

Doc. No. 32. Lane asserts these claims based on the Defendants alleged commercial exploitation of her image in the

Girls Gone Wild

video and its advertising campaign all without her consent.

See id. Fla. Stat. § 540.08 provides in pertinent part:

Unauthorized publication of name or likeness ... No person shall publish, print, display or otherwise publicly use for purposes of trade or for any commercial or advertising purpose the name, portrait, photograph, or other likeness of any natural person without the express written or oral consent to such use given by ... [s]uch person ...

In the event the consent required ... is not obtained, the person whose name, portrait, photograph, or other likeness is so used ... may bring an action to enjoin such unauthorized publication, printing, display or other public use, and to recover damages for any loss or injury sustained by reason thereof, including an amount which would have been a reasonable royalty, and punitive or exemplary damages...

In their motions for summary judgment, the Defendants argue that they are entitled to judgment as a matter of law on the § 540.08 claims because they did not display Lane for trade, commercial, or advertising purposes, and because Lane consented to the recording and distribution of her image and likeness. In response, Lane argues that the Defendants used her person and likeness to directly promote their product, and that the consent she gave did not extend to the commercial exploitation of her recorded acts. In addition, Lane argues that, as a minor, she was legally incapable of giving consent to the recording and distribution of her image.

2. FOR TRADE, COMMERCIAL, OR ADVERTISING PURPOSES

The Defendants first argue that they are not liable under Fla. Stat. § 540.08 because they did not use Lane’s image for trade, commercial, or advertising purposes. Under Fla. Stat. § 540.08, the terms “trade”, “commercial”, or “advertising purpose” mean using a person’s name or likeness to directly promote a product or service.

See Valentine v. CBS,

*1213

Inc.,

698 F. 2d 430, 433 (11th Cir.1983) (recognizing that the proper interpretation of Fla. Stat. § 540.08 requires the plaintiff to prove that the defendants used a name or likeness to directly promote a product or service);

Tyne v. Time Warner Entm’t Co., L.P.,

204 F. Supp. 2d 1338 (M.D.Fla.2002) (recognizing that Fla. Stat. § 540.08 only prohibits the use of a name or image when such use directly promotes a commercial product or service);

Epic Metals Corp. v. CONDEC, Inc.,

867 F.Supp. 1009, 1016 (M.D.Fla.1994) (“Florida Statute § 540.08 prevents the unauthorized use of a name or personality to directly promote the product or service of the publisher.”);

National Football League v. The Alley, Inc.,

624 F.Supp.⁶, 7 (S.D.Fla.1983) (“Section 540.08 of the Florida Statutes prohibit unconsented use of an individual’s name and likeness only when such directly promotes a commercial product or service”);

Loft v. Fuller, 408

So. 2d 619, 622 (Fla. 4th DCA 1981) (“In our view, Section 540.08, by prohibiting the use of one’s name or likeness for trade, commercial, or advertising purposes, is designed to prevent the unauthorized use of a name to directly promote the product or service of the publisher”).

As a matter of law, this Court finds that Lane’s image and likeness were not used to directly promote a product or service. In coming to this conclusion, this Court relies upon Section⁴⁷ of the Restatement (Third) of Unfair Competition which defines “the purposes of trade” as follows:

The names, likeness, and other indicia of a person’s identity are used “for the purposes of trade” ... if they are used in advertising the user’s goods or services, or are placed on merchandise marketed by the user, or are used in connection with services rendered by the user. However, use “for the purpose of trade” does not ordinarily include the use of a person’s identity in news reporting, commentary, entertainment, works of fiction or nonfiction, or in advertising incidental to such uses.

Therefore, under this definition, the “use of another’s identity in a novel, play, or motion picture is ... not ordinarily an infringement ... [unless] the name or likeness is used solely to attract attention to a work that is not related to the identified person...”

Id.

at comment c.

In this case, it is irrefutable that the

Girls Gone Wild

video is an expressive work created solely for entertainment purposes. Similarly, it is also irrefutable that while Lane’s image and likeness were used to sell copies of

Girls Gone Wild,

her image and likeness were never associated with a product or service unrelated to that work. Indeed, in both the video and its commercial advertisements, Lane is never shown endorsing or promoting a product, but rather, as part of an expressive work in which she voluntarily participated. Consequently, in accordance with Section⁴⁷ of the Restatement, the use of Lane’s image or likeness in

Girls Gone Wild,

and in the marketing of that video cannot give rise to liability.

Several courts applying Fla. Stat. § 540.08 have come to similar conclusions. For instance, in

Tyne v. Time Warner Entm’t Co., L.P.,

204 F. Supp. 2d 1338 (M.D.Fla.2002), this Court held that the use of the names and likenesses of individuals in a motion picture and the promotion and advertisement of such picture did not violate § 540.08 because there was no showing that their names and likenesses were used to directly promote a service or product.

See id.

at 1343.

In

Tyne,

the plaintiffs, the surviving children and spouse of Frank William

*1214

Tyne, Jr., a captain of a commercial fishing vessel that was lost at sea, brought suit against Time Warner under § 540.08, after his story became the motion picture,

The Perfect Storm. See id.

at 1839.

In granting summary judgment, this Court held that the use of the plaintiffs’ names or likenesses in

The Perfect Storm

was not actionable under § 540.08 because “[a] motion picture is not ... in and of itself, a ‘commercial purpose.’ ”

Id.

at 1341. Furthermore, the Court held that “the promotion and advertising of the picture also [did] not constitute a commercial purpose.”

Id.

Likewise, in

Loft v. Fuller,

408 So. 2d 619 (Fla. 4th DCA 1981), Florida’s Fourth District Court of Appeal denied a claim for the unauthorized publication of name or likeness arising out of a depiction in an expressive work of art because “Section 540.08 . . . is designed [only] to prevent the unauthorized use of a name to directly promote the product or service of the publisher.”

Id.

at 622.

In that case, decedent, Robert Loft was a commercial pilot who died in the crash of Eastern Airlines Flight 401.

Id.

at 620. In the weeks and months following the crash, there were reported sightings of apparitions of Flight 401 crew members, including Loft.

See id.

These reports were extensively covered by the news media, and as a result, in 1976, John Fuller wrote a non-fiction book about the crash,

The Ghost of Flight 401,

which was later made into a motion picture.

See id.

After

The Ghost of Flight 401

was made into a motion picture, Loft’s family filed an action for unauthorized publication of Loft’s name and likeness based on the picture’s depiction of Loft as a “reappearing ghost.”

Id.

In dismissing this count, the trial court found “that the use of the decedent’s name in the publication of

The Ghost of Flight 401,

and the use of his name in the subsequent movie did not constitute commercial trade or advertising.”

Id.

at 621. On appeal, the Fourth District Court of Appeal, affirmed, holding:

In our view, Section 540.08, by prohibiting the use of one’s name or likeness for trade, commercial or advertising purposes, is designed to prevent the unauthorized use of a name to directly promote the product or service of the publisher. Thus, the publication is harmful not simply because it is included in a publication that is sold for a profit, but rather because of the way it associates the individual’s name or his personality with something else. Such is not the case here. While we agree that at least one of the purposes of the author and publisher in releasing the publication in question was to make money through sales of copies of the book and that such a publication is commercial in that sense, this in no way distinguished this book from almost all other books, magazines or newspapers and simply does not amount to the kind of commercial exploitation prohibited by the statute.

Id.

at 622-23.

Upon reviewing Florida case law, it has come to this Court’s attention that only one case has applied the provisions of Fla. Stat. § 540.08 to an expressive work. In

Gritzke v. M.R.A. Holding, LLC,

No. 4:01cv495-RH (N.D.Fla. Mar.¹⁵, 2002), Judge Hinkle of the Northern District of Florida determined that the plaintiff stated a valid claim under § 540.08 by alleging that her half naked image was plastered on the front cover of the videotape

Girls Gone Wild

without her authorization.

See

*1215

id.

at 4 (“Plaintiff has squarely alleged that defendant published her photograph in Florida for commercial and advertising purposes — specifically on the package of defendant’s videotape and in advertisements therefor — and that defendant did so without her permission. This states a claim under § 540.08”). In that case, however, the court was working under the more liberal standard governing motions to dismiss, where a motion is granted only if it appears to a certainty that the plaintiff would be unable to recover under any set of facts that could be proved in support of the complaint.

See id.

at 2. In addition, the plaintiff in

Gritzke

was complaining about the use of her image on the outside cover of a videotape package.

See generally id.

In this case, Lane has not alleged that her image was plastered on a billboard or box cover advertising

Girls Gone Wild.

Rather, this cause of action arises from the Defendants truthful and accurate depiction of Lane voluntarily exposing her breasts to a camera, just as she did on Labor Day Weekend in Panama City Beach, Florida. Unlike in

Gritzke,

the Plaintiffs image in this case was never doctored. It has always remained in its original video format. Accordingly, the

Gritzke

case offers Lane little assistance.

Notwithstanding the Plaintiffs citation to

Gritzke,

this Court finds that Lane’s action is more analogous to those brought in

Tyne

and

Loft.

Like

Tyne

and

Loft,

Lane’s lawsuit arose from an expressive work that has no purpose other than to entertain a segment of the general population. Moreover, as in

Tyne

and

Loft,

the Plaintiff in this case is not shown endorsing or promoting a product, but rather as participating in an expressive work. Accordingly, as in

Tyne

and

Loft,

this Court finds that the publication of

Girls Gone Wild

is not actionable simply because it is sold for a profit.

Because Lane has failed to establish that the Defendants used her image or likeness to directly promote a product or service unrelated to the participation in the expressive work

Girls Gone Wild,

summary judgment must be granted with respect to all of the claims brought pursuant to § 540.08.

3. CONSENT

In addition to the lack of a trade, commercial, or advertising purpose, this Court finds that summary judgment is appropriate because Lane consented to the use of her image and likeness.

Section 540.08 of the Florida Statutes provides that in order to be liable for commercial misappropriation, there must be an unauthorized publication. Lane argues that, as a minor, she was legally incapable of authorizing and consenting to the Defendants’ publication of her image and likeness.

See generally

Doc. No. 62. In addition, Lane argues that even if she were legally able to give consent to the video recording of her image, there is a genuine issue of material fact as to whether or not her consent extended to the Defendants’ wide-spread publication of her image.

a. Lane’s Capacity to Consent

In support of her argument of lack of capacity to consent, Lane cites to Fla. Stat. § 743.07,

37

which removes the disabilities of a minor at the age of¹⁸, and

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Fla. Stat. § 743.015

38

, which sets forth a specific procedure for removing the disabilities of a minor prior to obtaining the age of the majority. Lane also cites to various other statutes and doctrines of common law, which remove the disability of nonage in specific instances such as borrowing money for educational expenses

39

, blood donation

40

, and contracting for necessities, including food, shelter, and in some cases automobiles.

41

See id.

at 2-3. Lane contends that because she was¹⁷ years of age at the pertinent time, never having the disability of nonage removed, she couldn’t possibly have consented to the use of her image or likeness in

Girls Gone

Wild> especially since consenting to the publication of an image or likeness does not fall within the purview of any statute or common law doctrine removing the disability of nonage

42

.

See id.

After conducting a comprehensive review of Florida law, this Court has discovered a plethora of law regarding the disability of nonage and its application to a minor’s legal capacity to engage in and

*1217

consent to certain activities. Specifically, Florida law requires that an individual be eighteen to serve on a jury

43

, eighteen to vote

44

, eighteen to get a body piercing without the express written consent of a parent

45

, eighteen to get a marriage license

46

, sixteen to operate a BB gun without direct adult supervision

47

, eighteen to purchase a lottery ticket

48

, eighteen to play a bingo game

49

, eighteen to participate in penny-ante gambling

50

, eighteen to attend a pari-mutuel even without parental accompaniment

51

, sixteen to attend pugilistic events without parental accompaniment

52

, sixteen to operate a bicycle without a helmet

53

, eighteen to purchase harmful chemical substances

54

, sixteen to operate an automobile

55

, eighteen to use a tanning bed without the express written consent of a parent

56

, eighteen to consent to medical treatment

57

, twenty-one to drink alcoholic beverages

58

, eighteen to possess tobacco products

59

, eighteen to make a will

60

, eighteen to act as a personal representative

61

, eighteen to engage in transactions with a pawn broker

62

, eighteen to purchase a weapon without the permission of a parent

63

, eighteen to view motion pictures, exhibitions, shows, or presentations depicting nudity or sexual con

*1218

duct

64

, eighteen to purchase pornography,

65

sixteen or seventeen to consent to sexual activity with a person under the age of twenty-four,

66

and eighteen to enter a contract for compensation under which a minor will endorse a product or service.

67

Interestingly, none of the aforementioned statutes discusses the disability of nonage in relation to a minor’s legal capacity to consent to the publication of her likeness where no contract for compensation is involved. Thus, while Lane is correct in her assertion that the use of a minor’s image and likeness does not fall within the purview of any statute or common law doctrine removing the disability of nonage, it is apparent to this Court that the reason for this is because the disability of nonage does not exist under such circumstances. Indeed, if the Florida legislature had wanted to protect minors from consenting to the uncompensated use of their image and likeness, they would have specifically provided for the disability of nonage, just as they did in all of the previously mentioned statutes. The only reason for removing the disability of nonage for the purposes of borrowing money for educational expenses, donating blood, and purchasing necessities is because it is well established that the disability of nonage exists under such circumstances. Florida law has long recognized that a minor is incapable of consenting to medical treatment

68

and contracting for goods and services.

69

To the contrary, however, Florida law has never recognized that a minor is incapable of consenting to the publication of her image and likeness where no compensation is involved.

This interpretation of § 540.08 is corroborated by Fla. Stat. § 743.08(l)(b) which provides, in pertinent part:

*1219

A contract made by a minor or made by a parent or guardian of a minor, or a contract proposed to be so made, may be approved by the probate division of the circuit court or any other division of the circuit court that has guardianship jurisdiction, where the minor is a resident of this state, or the services of the minor are to be performed or rendered in this state, where the contract sought to be approved is one under which .. the minor will ... endorse a product or service, or in any other way receive compensation for the use of right of publicity of the minor as that right is defined by § 540.08.

From the plain language of this statute, it is apparent that § 540.08 incorporates the disability of nonage only with regards to publication of likeness for compensation, and not with respect to the ability of a minor to consent generally to the publication of his or her likeness. Otherwise, the Florida legislature would have included a provision for approving the publication of a minor’s image and likeness in general, and not just where compensation was involved. This construction follows the “general principle of statutory construction, well-established in Florida’s jurisprudence, that the mention of one thing implies the exclusion of another,

expressio unius est exclusio alterius ...

Therefore, where a statute enumerates the things on which it is to operate, the statute will ordinarily be construed as excluding from its operation all those things not expressly mentioned.”

DeSisto College, Inc. v. Town of Howey-in-the-Hills,

706 F.Supp. 1479, 1495 (M.D.Fla.1989) (citing

Towerhouse Condominium, Inc. v. Millman,

475 So. 2d 674, 676 (Fla.1985);

Thayer v. State,

335 So. 2d 815, 817 (Fla.1976);

Ideal Farms Drainage Dist. v. Certain Lands,

154 Fla. 554, 19 So. 2d 234, 239 (1944)). Since the Florida legislature only addressed the disability of nonage with regards to contracting the right of publicity as defined under § 540.08, this Court must presume, under the maxim

expressio unius est exclusio alterius,

that the legislature did not need to address the application of the disability of nonage with respect to the broader issue of consent under § 540.08.

This Court also notes that if the legislature of Florida wanted to qualify the word consent with the disability of nonage, they could have easily done so, just as other legislatures have done in similar unauthorized publication statutes.

See, e.g.,

Cal.Civ.Code § 3344 (“Any person who knowingly uses another’s name, voice, signature, photograph, or likeness, in any manner, on or in products, merchandise, or goods, or for purposes of advertising or selling, or soliciting purchases of, products, merchandise, or goods, or for purposes of without such person’s prior consent, or, in the case of a minor, the prior consent of his or legal guardian, shall be liable for any damages sustained by the person or persons injured as a result thereof’);

see also

N.Y. CLS Civ. R § 50 (“A person, firm, or corporation that uses for advertising purposes, or for the purposes of trade, the name, portrait or picture of any living person without having first obtained the written consent of such person, or if a minor of his or her parent or guardian, is guilty of a misdemeanor”).

Based on the foregoing, this Court finds that despite the fact that Lane was only seventeen at the pertinent time, she could consent to the filming and distribution of her image and likeness.

b. The Extent of Lane’s Consent

Lane next argues that even if she were legally able to give consent to the

*1220

video recording of her image, there is a genuine issue of material fact as to whether or not her consent extended to the Defendants’ wide-spread publication of her image.

See

Doc. No. 61, at 11.

In making this argument, Lane calls attention to her allegation that the cameraman who captured her image represented that he was intending to film young ladies for his own personal use “and that no one other than those present at the time of the filming would see any videotape made of the Plaintiff.” Doc. No. 32, at 10.

After viewing the

Girls Gone Wild

video, this Court finds that even if the cameraman made such representations, no reasonable jury could conclude that Lane’s consent limited the viewing of her image and likeness to only those persons present at the time of the filming.

This Court rests its decisions on a variety of factors. Foremost, is the fact that the interactions between Lane and the cameraman were not private in nature. Lane exposed herself on a public street while several pedestrians were in the general vicinity. Second, Lane did not know the cameraman before whom she exposed herself. It is unreasonable to expect that a total stranger would limit the viewing of a video with shots of young women publicly exposing themselves to only those persons present at the time of the filming.

Finally, and perhaps most damaging to Lane’s argument, is the fact that before any clothes were removed, Lane’s companion stated that two years ago she had been photographed at Mardi Gras, and that her photograph had been published in

Maxim.

This statement should have raised Lane’s eyebrows, and if she were concerned about the extent of the publication of her image, she should have restricted the use of the video tapes before exposing her breasts. There is nothing in the record indicating that Lane placed any restriction on the use of the video tape. Instead, after her friend made such statement, Lane pulled down her tube top for the camera without any hesitation.

B. COMMON LAW INVASION OF PRIVACY — COMMERCIAL MISAPPROPRIATION OF LIKENESS

In Count II of the Amended Complaint, Lane asserts a claim against MRA for common law invasion of privacy-commercial misappropriation of her likeness.

70

See

Doc. No. 32 at 4-5.

See id.

Under Florida law, the elements of common law invasion of privacy — commercial misappropriation of likeness coincide with the elements of unauthorized publication of name or likeness in violation of Fla. Stat. § 540.08.

See Heath v. Playboy Enters., Inc.,

732 F.Supp. 1145, 1147-48 (S.D.Fla.1990) (noting that fourth theory of recovery under common law invasion of privacy, “appropriation for commercial benefit, is statutory in Florida”);

Loft v. Fuller,

408 So. 2d 619, 622 (Fla. 4th DCA 1981) (“By

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enacting section 540.08, the Florida Legislature has amplified the remedies available for the fourth form of invasion of privacy: commercial exploitation of the property value of a person’s name or personality”). Accordingly, for the same reasons as set forth in Part IV. B. above, MRA’s motion for summary judgment as to Count II of the Amended Complaint is granted.

C. FALSE LIGHT INVASION OF PRIVACY

In Count III of the Amended Complaint, Lane asserts a claim against MRA for false light invasion of privacy.

71

See

Doc. No. 32 at 5-6. According to Lane, MRA’s juxtaposition of her with other items shown on the same video (e.g. women exposing their genital areas, or engaging in extended topless and suggestive dancing) portrayed her in a false light.

See

Doc. No. 61, at 15. Lane additionally contends that MRA’s marketing of

Girls Gone Wild

with

Sexy Sorority Sweethearts,

a video that contains even more extensive and offensive sexually explicit scenes including cunnilingus, exacerbated this false light.

See id.

at 15-16.

The two essential elements for recovery under false light invasion of privacy are: (1) the false light must be highly offensive to a reasonable person; and (2) the defendant must have acted either knowingly or in reckless disregard as to the falsity of the publicized material and the false light in which it would be placed.

See Harris v. Dist. Bd. of Trs. of Polk Cmty. College,

9 F. Supp. 2d 1319, 1329 (M.D.Fla.1998);

See also

Section 652(e) of the

Restatement (Second) of Torts.

With regards to the first element, although a reasonable jury could conclude that the use of Lane’s image and likeness in a video containing women exposing themselves is highly offensive, no reasonable jury could conclude that

Girls Gone Wild

or its marketing campaign with

Sexy

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Sorority Sweethearts

placed Lane in a false light.

Foremost, in the video, Lane is depicted truthfully and accurately as doing exactly what she did, exposing her breasts on a street in Panama City in exchange for a beaded necklace. Moreover, considering the nature of Lane’s actions, the publication of her image in a video containing other women engaging in similar acts was neither unreasonable nor inaccurate. As MRA points out, this is not a case where Lane was videotaped at a private pool removing her clothing, only to have her image later interspliced with videotapes of other women removing their clothing in public, giving the false impression that Lane engaged in such debauchery. Rather,

Girls Gone Wild

video depicts Lane accurately as exchanging nude photographs for beads on a street in Panama City, just as dozens of other women in the video are doing. Altogether, MRA’s juxtaposition of Lane with other women exposing themselves cannot give rise to the tort of false light invasion of privacy because the depiction of Lane was reasonable, accurate, and truthful.

See Easter Seal Soc. for Crippled Children & Adults v. Playboy Enters., Inc.,

530 So. 2d 643, 647 (La.App.1988) ( “[t]he tort of false light invasion of privacy affronts that private self by publishing a public display in a manner which is both unreasonable and false”). “If the publicity is an accurate portrayal of the public display, if the publicity is not unreasonable and false, then plaintiff has no actionable privacy interest, even if the publicity has caused embarrassment, offense, or damage.”

Id.

(holding that the use of a clip from a Mardi Gras parade in a Playboy movie focusing on sex and drugs could not support a false light claim because although the publicity could have caused embarrassment, offense, or damage, “if the publicity is not unreasonable and false, then plaintiff has no actionable privacy interest”).

This Court also notes that MRA’s marketing of

Girls Gone Wild

with

Sexy Sorority Sweethearts

does not lend assistance to Lane’s argument. Foremost,

Sexy Sorority Sweetheart

is an entirely separate publication. In addition, although

Sexy Sorority Sweethearts

contains even more extensive and offensive sexually explicit scenes than

Girls Gone Wild,

Lane’s image in

Girls Gone Wild

is limited exclusively to the already described scene where she voluntarily exposes her breasts, and zips down her pants with the thought of providing the camera with a “bush shot.” There is no suggestion, implication, or innuendo connecting Lane with the more offensive and sexually explicit scenes of

Sexy Sorority Sweethearts.

Consequently, MRA is entitled to summary judgment on Count III.

See Fla. Publ’g Co. v. Fletcher,

340 So. 2d 914, 918 (Fla.1976) (recognizing that recovery under the false light doctrine of invasion of privacy is not available where there is nothing false or inaccurate about a defendant’s portrayal);

Heekin v. CBS Broad., Inc.,

789 So. 2d 355, 359 (Fla. 2nd DCA 2001) (holding that because “a false light invasion of privacy action can be based on truthful information, the question is whether the defendant acted with knowledge of the false light in which the plaintiff would be cast or in reckless disregard of such false light”);

Cape Publications, Inc. v. Bridges,

387 So. 2d 436, 440 (Fla. 5th DCA 1980) (“if the action for invasion of privacy arises out of publication of matter which places a claimant in a ‘false light,’ it is necessary that there be proof that publication was made with knowledge of its falsity or in reckless disregard of the truth”).

V. CONCLUSION

Based on the foregoing, it is ordered as follows:

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1. Defendants, MRA Holding, LLC d/b/a MRA Video’s and Ventura Distribution, Inc.’s, Motion for Final Summary Judgment (Doc No. 47), filed on July⁸, 2002 is GRANTED.

2. Defendant, Point.360 d/b/a Woodholy Productions, Inc.’s, Dispositive Motion for Final Summary Judgment (Doc. No. 54), filed on July¹⁷, 2002 is GRANTED.

3. Defendant, Mantra Films, Inc.’s, Dispositive Motion for Final Summary Judgment (Doc. No. 72), filed on August¹², 2002 is GRANTED.

4. Defendant, AMX Productions, LLC’s, Motion for Partial Summary Judgment as to Count VII of the Amended Complaint (Doc. No. 90), filed on September³⁰, 2002 is GRANTED.

5. Plaintiff, Veronica Lane’s, Motion for Partial Summary Judgment on the Issue of Capacity to Consent and Supporting Memorandum of Law (Doc No. 62), filed on July²⁹, 2002 is DENIED.

6. Final judgment will be entered on these claims at the conclusion of this case.

7. The Clerk shall terminate MRA Holding, LLC d/b/a MRA Video, Ventura Distribution, Inc., Point.360 d/b/a Woo-dholly Productions, Inc., and Mantra Films Inc., as parties in this matter. 8. Only the fraud Count (Count VIII) asserted against Defendant, AMX Productions, LLC, remains in this case.