FRANCOISE WYNNE
v.
DEBORAH FRIEDMANN

Fla. 3d DCA | 2025-01-02
No. 3D2023-1343
2025 FL 55 Florida District Court of Appeal, Third District (2025)

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Holding

Statements regarding the reasonableness of purchase price, value of units, and desirability of products constitute non-actionable puffery under FDUTPA.


Headnotes

[1] Under Florida's Deceptive and Unfair Trade Practices Act, statements by a merchant regarding the reasonableness of purchase price, the value of units relative to price ch…

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Key Quotes

“statements made by defendant, such as, the purchase price for the timeshare unit was reasonable, the units were worth more than what was being charged, and units were desirable, were 'nothing more than opinion or puffery'”

Court's citation to Perret v. Wyndham Vacation Resorts, Inc., describing the nature of non-actionable statements in FDUTPA claims

Facts & Procedural History

Appellant Francoise Wynne brought a FDUTPA claim against Deborah Friedmann and others regarding allegedly deceptive statements about timeshare units o…

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Opinion of the Court

PER CURIAM.

Affirmed. Perret v. Wyndham Vacation Resorts, Inc., 889 F. Supp. 2d 1333, 1342 (S.D. Fla. 2012) (dismissing FDUTPA claim with prejudice where statements made by defendant, such as, the purchase price for the timeshare unit was reasonable, the units were worth more than what was being charged, and units were desirable, were “nothing more than opinion or puffery”); Fineman v. Ferragamo USA Inc., 672 F. Supp. 3d 1302, 1311-13 (S.D. Fla. 2023) (holding that in a FDUTPA claim, “puffery” is not actionable); § 501.211(2), Fla. Stat. (2024) (“[D]amages, fees, or costs are not recoverable under this section against a retailer who has, in good faith, engaged in the dissemination of claims of a manufacturer or wholesaler without actual knowledge that it violated this part.”).


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