BRENNAN
v.
W. A. WILLS, LTD., ET AL.

U.S. | 1959-06-08
No. 866
360 U.S. 902 Supreme Court of the United States (1959) Positive Treatment
Cited by 1 case
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  • HMH Publ'g Co., Inc. v. Brincat, 504 F.2d 713 (9th Cir. 1974)
    …th the products of the registrant. Should this occur, the use of such a word or phrase by another can result in a likelihood of confusion. See, e.g., Everest & Jennings, Inc. v. E. & J. Manufacturing Co., 263 F. 2d 254 (9th Cir., 1958), cert. denied 360 U.S. 902, 79 S.Ct. 1284, 3 L.Ed.2d 1254 (1959). HMH asserts that it has established a secondary meaning for its mark “Playboy” in the automotive field. To support this assertion it introduced extensive evidence of its promotional advertising, and resulting…

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